With its Four Brothers Barbecue brand, Minnesota-based food retailer Coborn Inc. has expanded its product range to include premium meat entrees that are free of additives and preservatives. The new line consists of four meat entrees: Four Brothers Barbecue Chicken, Four Brothers Barbecue Brisket, Four Brothers Barbecue Ribs, and Four Brothers Barbecue Pulled Pork. Each of the products contains no artificial flavors or preservatives and is made with fresh ingredients, according to the company’s press release.
What is barbecue?
This can be a complicated question, since there are so many styles of barbecue and they often use slightly different methods to get tasty results. But what’s important here is that you make sure your definition matches up with that of most people who use that term. Here, we’ll go with a definition similar to one proposed by The Washington Post : the art of slow-cooking meat over wood or charcoal fire for long periods of time until it becomes tender enough to pull apart and eat easily. That may leave out a lot of cultural nuances (where you put your hands when eating, for example), but it’ll do in our purposes here.
What you need to know about Four Brothers Barbecue
As a company, Coborn Inc. has been around for 30 years now, and it serves customers in several Midwestern states with a variety of food offerings; its new barbecue line is just one addition to its existing portfolio of meat products that include fresh cuts of steak, chicken breasts, pork chops, ground beef and turkey breast – all from American farms.
Introducing Four Brothers Barbecue
Minneapolis-based Coborn, Inc. has launched a new brand of premium meat entrees called Four Brothers Barbecue that are inspired by family recipes from four brothers who have all made a success of their own in four different industries, including food and music. The line consists of a variety of meats smoked and grilled to perfection, including ribs, pulled pork, chicken breasts and wings; seasonings are also available for purchase to allow for at-home cooking experience.
How it was created
Coborn began developing its new brand by working with a variety of meat experts and companies, including food safety authorities. With their feedback, Coborn created a set of standards for all meats sold under Four Brothers Barbecue, which ultimately limited its range to just chicken, brisket, ribs, and pulled pork. The new barbecue brand was also developed in response to customer demand for high-quality meat entrees that don’t require advanced preparation skills or specialty equipment.
What sets it apart from other barbecue brands?
The brand’s emphasis on a premium product offering sets it apart from other barbecue brands, many of which feature a lower price point, said Todd Bean, vice president of marketing at Coborn. Four Brothers is our new line of meat entrees that will be sold alongside our traditional grocery items and in more locations than just your local supermarket, Bean said. We plan to sell them at gas stations and convenience stores along with big-box stores like Costco.
When you can find it in your local store
The new brand of barbecued meats will be available at all Coborn’s Food Market locations in Minnesota, Wisconsin, Iowa, and North Dakota starting July 1st. All products will retail for $9.99 or less per package and include everything from slow-cooked chicken to meaty spare ribs to tender pulled pork to juicy grilled burgers. The line is crafted by artisan food producers from across America who follow traditional barbecuing methods to preserve savory flavors and tender textures in every bite!
Something special for its employees
Minnesota-based food retailer Coborn Inc. has announced it will be making a special gift to its employees at an upcoming company meeting later today. The news comes following a successful year of growth and expansion for Coborn, culminating in today’s release of its annual financial statement, which shows profits for both fiscal 2015 and 2016 were up by double digits (20% and 12%, respectively). The company says it plans to celebrate its positive fiscal performance with a gift to all employees worth over $1 million dollars.
